Retail Quality Audits
RQA’s Retail Quality Audit evaluates your product in the marketplace – in any channel of distribution. Whether you are in Quality Assurance, R&D, Manufacturing, Distribution or Marketing, we utilize your criteria and our thirty years of experience to custom design projects that will meet your objectives in a timely and cost effective manner.
Our professional field force will visit retail locations to evaluate products or services, or purchase products on-line to evaluate at home. Data is collected using RQA’s proprietary mobile app, including photos, videos, and geo-tracking, with up-to-date reporting available online.
Why Audit at Retail?
- Understand the Consumer Experience
- Monitor Manufacturing Plant Performance
- Investigate Consumer Complaint Trends
- Evaluate Package and Product Condition
- Track Product Age on Shelf, Availability and Display Conditions
- Perform Competitive Benchmarking
- Assess Test Market and Product Launches
- Substantiate Advertising and Label Claims
- Validate Trade Marketing Program Compliance
Retail Quality Audits performed in-store may include:
- Package Condition
- Product Assessment
- Product Age
- Pricing and Display Data
- Availability
- Display / Merchandising / POP Materials
- Samples for In-Home Evaluation
Retail Quality Audits performed for E-Commerce may also include:
- Shipping Material Condition
- Ease of Ordering
- Order Accuracy
- Overall Experience
Retail Quality Audits performed in Foodservice Operations may also include:
- Product or Service Quality
- Operations Performance
- In-House or In-Home Product Evaluation
- Marketing / POP Materials Availability
- Franchise / Brand Standards Compliance

Retail Quality Audits – Quality Through the Eyes of the Consumer