RQA’s Retail Quality Audit evaluates your product in the marketplace – in any channel of distribution. Whether you are in Quality Assurance, R&D, Manufacturing, Distribution or Marketing, we utilize your criteria and our thirty years of experience to custom design projects that will meet your objectives in a timely and cost effective manner.

Our professional field force will visit retail locations to evaluate products or services, or purchase products on-line to evaluate at home.  Data is collected using RQA’s proprietary mobile app, including photos, videos, and geo-tracking, with up-to-date reporting available online.

Why Audit at Retail?

• Understand the Consumer Experience
• Monitor Manufacturing Plant Performance
• Investigate Consumer Complaint Trends
• Evaluate Package and Product Condition
• Track Product Age on Shelf, Availability and Display Conditions
• Perform Competitive Benchmarking
• Assess Test Market and Product Launches
• Substantiate Advertising and Label Claims
• Validate Trade Marketing Program Compliance

Retail Quality Audits performed in-store may include:

• Package Condition
• Product Assessment
• Product Age
• Pricing and Display Data
• Availability
• Display / Merchandising / POP Materials
• Samples for In-Home Evaluation

Retail Quality Audits performed for E-Commerce may also include:

• Shipping Material Condition
• Ease of Ordering
• Order Accuracy
• Overall Experience

Retail Quality Audits performed in Foodservice Operations may also include:

• Product or Service Quality
• Operations Performance
• In-House or In-Home Product Evaluation
• Marketing / POP Materials Availability
• Franchise / Brand Standards Compliance

Retail Quality Audits – Quality Through the Eyes of the Consumer